Do you promote your products as “Made in the USA”? Under the law, some products must disclose U.S. content. For others, manufacturers and marketers who choose to make claims about the amount of U.S. content need to know about the Federal Trade Commission's (FTC) Enforcement Policy Statement on U.S. Origin Claims. Is your company up on what's required?
The Made in USA mark is a country of origin label indicating the product is "all or virtually all" made in the United States. The label is regulated by the Federal Trade Commission (FTC).
In general, goods imported into the United States must have a country of origin label unless accepted, but goods manufactured in the United States can be sold without any sort of "Made in the USA" label unless explicitly required. Voluntary claims about the amount of U.S. content in other products must comply with the FTC’s Made in USA policy.
A Made in USA claim can be expressed (for example, "American-made") or implied. In identifying implied claims, the Commission focuses on the overall impression of the advertising, label, or promotional material. Depending on the context, U.S. symbols or geographic references (for example, U.S. flags, outlines of U.S. maps, or references to U.S. locations of headquarters or factories) may convey a claim of U.S. origin by themselves or in conjunction with other phrases or images.
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